Regal, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, and since March of this year part of Cineworld Group, the 2nd biggest exhibitor in the world, today announces the launch of its new logo.
The rebranding is part of a larger strategy to commit $1.0 billion over 5 years to build new cinemas and renovate existing ones, to ensure that Regal is ‘The Best Place to Watch a Movie!’ During this initiative, customers can expect to see Regal’s updated logo appear in theatres nationwide, as Regal looks toward the future of cinematic innovation.
The new logo’s orange color pays homage to Knoxville, the home of the Tennessee Volunteers, where Regal’s headquarters reside. The icon next to the text has a dual significance, representing both the aperture of a camera, as well as a downward view of the signature Regal crown. The updated logo’s sleek design is a great fit for the movie exhibitor, as Regal continues to streamline the entertainment experience and provide a variety of enhanced moviegoing options.