Rémy Martin, announces its sponsorship of the North American leg of Grammy award-winning global superstar USHER‘s highly-anticipated “Past Present Future” Tour.
Celebrating its 300th anniversary, Rémy Martin shares a unique mission with iconic global superstar USHER in connecting past, present, and future —presenting this as the ultimate collaboration.
Accompanying the tour, Rémy Martin and USHER will also host a series of exclusive VIP fan experiences, each of which will highlight a unique cocktail experience, featuring a selection of specialty cocktails where Rémy Martin 1738 Accord Royal, VSOP, and XO take center stage. Cocktails created for the tour include The Rémy La Pêche Noire, which spotlights Rémy Martin 1738 Accord Royal, The Coming Home which captures the opulence of Rémy Martin XO, and The Rhythm and Ginger, highlighting Rémy Martin VSOP.
USHER and Rémy Martin have been longtime collaborators, building on their long-standing relationship since the OMG World Tour over a decade ago. This sponsorship continues their history of working together, from their “Life Is A Melody” campaign in 2023 to exclusive celebratory experiences at major events and integrations within USHER‘s “Coming Home” album and Into the Groove content series. In 2021, they announced the “Team Up For Excellence – The Film” campaign to celebrate the blending of music and cognac. In 2022, they partnered on an innovative collaboration using A.I. technology. With a profound appreciation for Rémy Martin’s exquisite taste and savoir-faire, USHER’s affinity for the brand is evident in their enduring partnership. Together, they elevate entertainment, music, and spirits, exploring endless possibilities through their creative synergy that celebrates the past, energizes the present, and inspires the future.