Adult Swim’s animated pop culture phenomenon, Rick and Morty and Pringles have teamed up for a delicious big game ad.
The 30-second spot is created by Adult Swim in partnership with Grey Group and will air during the second quarter of the game.
Jill King, senior vice president, marketing and partnerships, Adult Swim, said:
Rick and Morty is the biggest comedy show around, so of course we were extremely excited about their first trip to the Big Game. With Pringles’ fun personality and devoted audience, there’s no better partner for Rick and Morty’s big debut. There are a lot of Rick and Morty fans out there, and they’re all going to go crazy when they see it, but it’s going to be so fun sharing it with an even wider audience, who we are confident will love it too!
Rick, Morty and his sister Summer star in the dystopian Pringles Flavor Stacking spot, featuring the first-ever animated Pringles flavor stack. A Pringles robot—disguised as Morty—appears overly enthusiastic about the Spicy Barbecue Pizza stack, made using Pringles Pizza, Barbeque and Jalapeno crisps. Rick immediately catches on to his grandson’s bizarrely out-of-character corporate jargon, unmasks the Mortybot and comes to the startling realization that they’re trapped inside a Pringles commercial.
In its third season, Rick and Morty was rated the #1 comedy across all of television with young adults. With a devoted fanbase reaching nearly 50MM viewers, Rick and Morty follows the adventures of an eccentric scientist, Rick, and his grandson, Morty, as they travel to infinite and different dimensions. Similarly, Flavor Stacking pushes fans to find new, creative ways to enjoy their favorite Pringles crisps, unlocking endless dimensions of flavor. After two years of budding popularity, the Flavor Stacking craze goes to the next level with Rick and Morty.