Rihanna, the creative force who revolutionized the beauty industry in 2017 with the launch of Fenty Beauty, comes another game-changing brand, Fenty Hair, a lineup of nine hair care and styling products built upon the unifying ethos of “Beauty For All.”
Combining Rihanna’s radically transformative approach to hair and her unparalleled experience as someone whose hair has done it all, with cutting-edge formulas and an unwavering commitment to community, Fenty Hair—a brand rooted in repair—is ready to lead another beauty category revolution.
Fenty Hair created Replenicore-5, a proprietary complex that’s included in every product. This potent blend of amino acids, proteins, and antioxidants was clinically tested on people across all hair types, by stylists, and by Rihanna herself to repair, strengthen, hydrate, smooth, and protect. Replenicore-5’s powerhouses, Barbados Gooseberry, Upcycled Jackfruit Extract, Hydrolyzed Vegetable Protein, Green Tea Extract, and Amino Acids, are all packed with nutrients known to fortify and promote healthy hair. Together, they create a continuous loop of repair. It penetrates—mending split ends, hydrating and thickening strands from the inside—which then helps to strengthen and prevent future breakage.
The Fenty Hair collection is comprised of one shampoo, two conditioners, one treatment, four stylers, and one tool. These products were developed and tested with all hair types and textures in mind and infused with sensorial and thoughtful elements for an easy, luxurious experience. In collaboration with in-house Global Stylists, a team of research and development experts, and chemists, Rihanna set out to deliver a line that met the standards of excellence, first set by Fenty Beauty when it launched almost seven years ago.
