Bud Light Seltzer is saying goodbye to 2020 and ringing in 2021 with their first-ever New Year’s Eve live stream, “Bud Light Seltzer Sessions Presents New Year’s Eve 2021.”
The star-studded line-up features Sebastian Yatra, Post Malone, Saweetie, Steve Aoki, Jack Harlow, hosted by Lilly Singh.
Given that this New Year’s Eve will look and feel very different due to social distancing, Bud Light Seltzer has teamed-up with interactive livestream partner lili STUDIOS to create a unique, immersive, and engaging experience leveraging the Maestro platform. During this Bud Light Seltzer Sessions, viewers will be able to:
- Have a chance to win virtual meet & greets with performers prior to and following the show
- Breakout into a viewing room to watch the live stream with friends and family
- Alternate between performances, so viewers can watch the channel that matches their energy level
- Win prizes during the show, including autographed swag and items from the individual sets
- Add pictures of themselves to a visual fan wall
The coast-to-coast livestream event, being produced by SYNERGY Productions and powered by First Tube Media, kicks off December 31 at 10:30 PM EST on BudLight.com/NYE and across Bud Light social channels including Instagram, Facebook, Twitter and YouTube.