Chip lovers and basketball fans finally get a taste of what’s been cooking with Ruffles and six-time NBA All-Star, Anthony Davis‘ groundbreaking endorsement deal, The Chip Deal.
Ruffles, one of the marquee brands from PepsiCo’s Frito-Lay division, and the basketball powerhouse set yet another new precedent and go where no other athlete collaboration has gone before – the co-creation of a custom potato chip flavor: Lime and Jalapeño.
As a part of the innovative partnership, Davis took his skills from the court to the Frito-Lay culinary center to create a spicy, fresh take on the classic ridged potato chip. The NBA All-Star’s new signature flavor, Ruffles Lime & Jalapeño, is bursting with tangy lime zest and a spicy kick of jalapeño – a flavor only fitting for an athlete known for bringing heat and thrill to the game.
Sadira Furlow, vice president of marketing, Frito-Lay North America said:
The Chip Deal is transcending the notion of traditional athlete endorsement deals: pairing Anthony Davis’ commitment to impact beyond the court and bringing fans something unprecedented from a potato chip brand. With the launch of Ruffles Lime and Jalapeño, we translated Davis’ energy and originality into an incredible potato chip flavor that is undoubtedly one of the most innovative flavors in Ruffles history.
In celebration of the new flavor launch, Ruffles is unveiling three limited-edition packaging designs for the new flavor (after all, Davis’ jersey number calls for a notable trifecta). The limited batch of custom packaging designs were created in collaboration with Davis and inspired by the unique cross-section of Davis’ multidimensional personality and the spirit of individuality Ruffles represents.
