Ruffles®, the Official Chip of the NBA, and global icon LeBron James have teamed up for the release of a new chip flavor and the latest addition to the Flamin’ Hot family: Ruffles Flamin‘ Hot Cheddar & Sour Cream Flavored Potato Chips.
The all-new mashup combines Cheddar & Sour Cream, the brand’s most popular flavor, and James’ favorite flavor growing up, with the perfect amount of heat. Fans of Flamin’ Hot know that it’s more than just a flavor – it’s an attitude, an edge – that they can embrace with multiple products, including Ruffles Flamin’ Hot, Ruffles Flamin’ Hot BBQ, and now Ruffles Flamin’ Hot Cheddar & Sour Cream.
The new flavor launch follows James’ Ruffles D.N.A. campaign that debuted late last year with a powerful message for fans to embrace the challenges – or “ridges” – they face in life. James said:
As a kid growing up in Akron, I never imagined where I’d be today, let alone creating a new chip flavor that I know will bring excitement to fans all over. It goes to show how learning to own your ridges can change your life, and I believe it’s so important for future generations to understand and embrace what makes them different.
