Ruffles is bringing extra heat to the court with an exclusive sneaker collaboration with the three-time NBA All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal™ athlete, Jayson Tatum. The brand is also heating things up on store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.
As a brand famous for the ridges on its chips, Ruffles has been on a mission to inspire fans across the nation to unapologetically own what makes them unique – their “ridges.” Often, the clothes and shoes we wear are an extension of who we are, which is why the Official Chip of the NBA and Tatum teamed up to create the Air Jordan XXXVI ‘Ruffles’ Player Exclusive sneakers and have devised the perfect game plan to help fans add these one-of-a-kind sneakers to their collection.
Dripping with detail, the shoes are bold, colorful and bright and incorporate elements of both Tatum and Ruffles throughout. While the shoes depict the signature Ruffles color scheme and ridge elements, the inclusion of Tatum’s logo, number and son’s name showcases just who inspired these originals. All collectible sneakers will feature Tatum’s signature and are created in size 15 to reflect his shoe size.
The new Ruffles Spicy Dill Pickle is available for a limited time in stores nationwide and on snacks.com in 8.0oz bags for $4.79 and 2.5oz bags for $2.19.
