Saks Fifth Avenue unveiled its Spring campaign, Here for the Future, starring comedian, actress and producer, Tiffany Haddish and global Latin music idol, Maluma.
The 360-degree campaign celebrates forward-looking, innovative designers, artists and activists that are shaping the future of their industries and who Saks believes are creating the future. Here for the Future underscores the luxury retailer’s focus on evolving for the future to continue delivering the best in fashion and beauty through a personalized and seamless experience.
Here for the Future spotlights an array of designers who push boundaries and deliver unique points of view through their collections, including A-COLD-WALL*, BruceGlen, Busayo, Christopher John Rogers, Farm Rio, Kimberly Goldson, Reese Cooper, and Tove. Saks’ women’s Spring 2021 Fashion Book includes the Saks It List, a forecast of the season’s must-have trends, such as easy-breezy dresses, statement earrings, and knit dressing. Similarly, the men’s Spring 2021 Style Book features Need Now, with trends like loungewear, high-top sneakers, and sport luxe.
The campaign, which can be found across Saks print and digital channels, is also featured in the iconic Fifth Avenue windows of the Saks New York flagship. The windows showcase coveted fashion from Fear of God Exclusively for Ermenegildo Zegna, MAX+min, Plan C and more, and will be on display through Thursday, February 25.
