Sam Fischer shares the official video for his emotive new single “All My Loving.”
The beautifully shot cinematic visual, directed by Harry Law (5 Seconds of Summer, Baby Queen, Genesis) depicts Sam presenting us with a cast of characters moving in and out of the throes of every stage of love. New love, self-love, and enduring love all take center stage in the colorful and endearing video that truly matches the infectious, vibrant energy of “All My Loving.”
Speaking about the video, director Harry Law says:
in ‘All My Loving,’ itself an all-encompassing and seductive title, we wanted to maneuver Sam in and out of love-drunk vignettes. Amongst a circus of weird and wonderful characters, Sam becomes an observer, narrator, and tour guide through a host of affections. From self-love to sensual love; enduring, obsessive, unconditional, innocent and more – we see that it truly is a many splendored thing. We are all capable of being each of these throughout our lifetimes. In the runtime of the song, we wanted to put an audience through every one of these stages. Sam’s honest and vulnerable song is a celebration of the peculiar feeling that causes it all, and we hope the film is too.
Co-written and produced with Steve Mac (Ed Sheeran, Calvin Harris, One Direction) during the pandemic, “All My Loving” is a soulful and heartfelt song about having an honest conversation with yourself to do better. It builds to a euphoric and passionate chorus of declarations that showcase Sam’s powerful vocals.