One of L.A.’s iconic landmarks, Pacific Park at Santa Monica Pier has been sold to investment group, SC Holdings.
The investment firm, which specializes in sports, entertainment and hospitality bought it for an undisclosed sum.
According to The Hollywood Reporter, SC Holdings plan to invest $10 million over the next five years. Expect there to be new food introduced, new entertainment programs, and more.
Run by managing partners Jason Stein and Daniel Haimovic, SC Holdings has previously invested in LeBron James and Maverick Carter’s entertainment studio The SpringHill Company, as well as the merging of Major League Pickleball and the Professional Pickleball Association.
What are you hoping SC Holdings brings to Pacific Park?