Saturdazed; the ethereal brand based in Los Angeles has officially launched, on www.saturdazed.shop with its first-ever collection titled Simulation 1.0.
On Saturdazed, there’s nothing more real than being artificial. The simulation 1.0 campaign is centered around two- heavenly bodies that encompass the brand’s identity/ ethos. Daughter of Guns & Roses legend Duff Mckagan, Mae Mckagan embodies the edginess and rawness of the brand. Her counterpart Jasmine Daniels brings the luxury streetwear credibility tapped by Yeezy and Miu Miu in the past. The intertwined vision of futurism and nostalgia is captured by celebrity photographer Amber Asaly who has shot with the likes of, Hailey Bieber, and Selena Gomez to name a few. The campaign references the modern millennial Gen- z woman, who craves the wanderlust and confident sensation, self-assured, and doesn’t give f***!
The Saturdazed brand is in a world all of its own where only bombshells exist and celestial energy guides the way. Saturdazed molds looming sensations of confidence into art forms that take shape in simulations. Beauty and attitude are traits bestowed through Universal Cosmic Wear (UCW) ranging from everyday loungewear to nighttime pieces.
The brand is launching with a tightly curated Simulation 1.0, a collection consisting of two- graphic style loungewear options and of three- ready to wear pieces including a bodysuit, crop top and, cut-out dress that Saturdazed is describing as multifunctional wear. The reversible cotton-based true black side is for casual day wear and a lustrous nylon-spandex blend for a dressier vibe.
