Schmidt’s has released Here+Now, a baking soda-free natural deodorant co-created with international superstar Justin Bieber.
Bieber helped select the gender-neutral fragrance and co-design the packaging. With Justin as a partner, the brand is furthering its mission to make effective natural products accessible to everyone.
Schmidt’s prioritizes physical and mental wellness, and the name of the new deodorant is intended to celebrate small, yet intentional, choices that lead to happier and healthier lives. The packaging boasts the words “Be Kind. Stress Less. Hug More.” as a means to inspire a conversation around wellness and optimism for the future.
Like all Schmidt’s products, Here+Now is plant-based, certified vegan and cruelty-free, and never formulated with aluminum or artificial fragrance. The product is now widely available at Schmidts.com, CVS, Target, Walgreens, Whole Foods and select retailers in Canada.
