“SCOOB!” TikTok #ScoobDance Challenge Garners 1B Views

Have you taken the #ScoobDance challenge?

Fans across the country are jumping on TikTok’s #ScoobDance challenge, launched May 3rd by 14-year-old TikTok celebrity dancer Jalaiah Harmon with original music from Movers+Shakers, to celebrate the upcoming May 15 Home Premiere of the animated feature film “SCOOB!”

Sharing content and making their own videos, creative choreographers, families, dogs, and people who just love to dance on the internet got into the spirit with Scooby-Doo and Jalaiah or created their own original moves to the tune of more than a half billion views in less than two days and have now crossed an amazing 1 billion—and counting —in just over three days.

Marking her first official brand partnership since choreographing the viral “Renegade” dance craze, Jalaiah’s performance is driving the bulk of the conversation, with another original piece by @JustMaiko also leading the pack with more than 785,000 likes, so far.  Key influencers include: 

@justmaiko

@hi.this.is.tatum

@mr_mrs_wash

@jelinuh

@alaskatheshepsky

TikTok’s #ScoobDance challenge runs through May 8.

On May 15 the brand new, fully animated, full-length action-adventure “SCOOB!” will be available for a 48-hour rental via Premium Video On Demand for $19.99, or premium digital ownership for $24.99, beginning on Friday, May 15 (prices listed SRP). The title will be available on participating digital platforms. For more details please visit https://www.watchscoob.com to preorder your copy now.