Coach announced the launch of Selena Gomez‘s second campaign as the face of Coach for the Spring 2018 collection. The singer, actress, producer, and philanthropist embodies the optimism of the original American house of leather in a series of images set in New York City that spotlight the new bags.
The campaign pictures Gomez resting on a window ledge in a loft with a quintessential prewar fire escape and the iconic Empire State Building in the background. It’s magic hour and the images capture the endless possibility of the night ahead in the city that never sleeps.
Gomez carries key bags from the Spring 2018 collection, including the Parker, an all-new silhouette with handles that convert to a shoulder strap. The lightweight style is crafted in quilted nappa leather with bold color blocking and rivets for a graphic touch. The Parker bag launches in February. A version in Coach’s Signature Canvas and smooth leather with a Tea Rose turn-lock closure will launch later in the season.
To achieve this vision of the campaign, Coach brought together its long-time team of collaborators: photographer Steven Meisel, stylist Karl Templer, creative director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.
The campaign consists of five images, with the first launching in stores in January. A short film featuring outtakes from the shoot, and set to the tune of Gomez’s latest hit, “Wolves,” along with five 15-second videos spotlighting the keys bags of the season will run on digital channels.
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