Pop sensation, Sigrid has released new single and video “Mirror.”
‘Mirror’ is the extraordinary return for an artist who rewrote the rulebook on the pop-archetype and arrived onto the world stage with the unofficial feminist anthem ‘Don’t Kill My Vibe.’ Sigrid was in Los Angeles working on her new album when the pandemic hit, she had to head back home to Norway, on the flight “Mirror” was born.
‘Mirror’ was finished in Denmark – having started life with long-time collaborator Emily Warren – with some of the biggest songwriters and producers who had been expats in LA, returning to Scandinavia and getting back to basics. Superstar songwriter Caroline Ailin (Dua Lipa, Julia Michaels) and producer Sly (Jonas Brothers, Dua Lipa) worked with Sigrid on finishing the song, having started life – as all of Sigrid’s music has done – at the piano.
The video for ‘Mirror’ is a remarkable collaboration with director Femke Huurdeman at award-winning production company CANADA (Rosalia, Beck) and represents self-love in the aftermath of a relationship, through a cinematic visual feast of dance and movement. In Sigrid’s own words:
We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together. And as I can’t stand still whilst singing, there’s a lot of dancing, running, driving – you can tell I had a great time on the shoot 🙂
