Cheers To Not-So-Silent Nights
To kick off the Holiday season with fun and mischief, Smirnoff just unveiled the brand’s latest campaign starring Emmy-nominated actress and LGBTQIA+ advocate Laverne Cox.
The Holiday campaign, which lives across TV, digital and social, features Cox charismatically floating through a festive and over-the-top party where Smirnoff steals the show by embracing the unexpected and offering something for everyone (of legal drinking age, of course).
The party features Smirnoff in unexpected ways including a festive Holiday tree made of Smirnoff No. 21 green apple martinis, a Smirnoff Kissed Caramel Moscow Mule cocktail hidden underneath a fruitcake, a beautifully wrapped bottle of Smirnoff ICE and a naughty and nice pairing – indulgent Chinese takeout and zero sugar Smirnoff Seltzer Raspberry Rosé1.
This isn’t the first time Smirnoff has worked with the award-winning actress. Smirnoff originally teamed up with Cox for their “Welcome to the Fun%” campaign in 2018 to celebrate quality yet affordable vodka for all, and then again for their “Welcome Home” Pride campaign earlier this year to welcome the LGBTQIA+ community to New York for global Pride celebrations.
Also featured in the Holiday campaign and back by popular demand this year are Smirnoff Peppermint Twist with its “scratch and sniff” packaging and the Smirnoff No. 21 Ornaments which come in four seasonal designs. At a suggested retail price of $11.99 per 750ml bottle, both limited-edition offerings are available nationwide this Holiday season.
