SNICKERS® announced that the brand will debut three new limited edition flavors – Espresso, Fiery and Salty & Sweet – all at the same time, a first for the brand. The new flavors will join the popular “Hunger Bar” campaign and have everything fans love about SNICKERS® – peanuts and caramel covered in milk chocolate, now with a bold new flavor-infused nougat – espresso, hot pepper or salted caramel-flavor.
When you’re hungry, you lose your flavor – what makes you, you. Espresso, Fiery, and Salty & Sweet Hunger Bars are filled with flavors that can help fans solve their specific hunger symptom. Each Hunger Bar will feature a hunger symptom on the outside of the packaging that the flavor can directly solve:
- Espresso = Irritable
- Fiery = Wimpy
- Salty & Sweet = Indecisive
SNICKERS® fans will be able to find the limited edition flavored Hunger Bars nationwide at local food, mass, convenience, and drug stores beginning June 2018. SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, consumer activations, and social media.