Global music and cultural icon, Snoop Dogg announces the launch of INDOxyz, a premium lifestyle coffee brand created for and inspired by the next generation of entrepreneurs and innovators.
The joint venture between Snoop and his co-founder Michael Riady brings together two of the most successful entrepreneurs in the United States and Indonesia.
The journey to INDOxyz began following a chance meeting between Snoop and Michael during the height of the COVID pandemic. Both serial entrepreneurs, investors and creators, the powerful duo sought to create a brand inspired by the owner’s journey – the creative risk-takers and innovators who would become the architects of their own future and ours. INDOxyz was born out of their shared passion for fueling the people and ideas that move culture forward.
INDOxyz is sourced directly from Michael’s homeland in Indonesia and grown by collective farmers on the islands of Sumatra, Java, Bali and Sulawesi. The green coffee beans are intentionally selected then shipped to Los Angeles, Californiawhere they are prepared by a master roaster in-house, before they are brewed and packaged into the brand’s exclusive line of cold brew and whole bean coffee.
INDOxyz will launch with an exclusive and limited rollout starting in Snoop’s home state of Californiafollowed by Las Vegas, Nevada and then a national retail expansion. The cold brew beverage will retail starting at $5.99 and the whole bean will cost $17.99.
