Snoop Dogg stars in Sketchers Super Bowl Ad

Dogs are a crowd-pleaser in Big Game commercials, so Skechers teamed up with the most famous and coolest one of all—Snoop Dogg.

The Skechers x Snoop Dogg commercial, which features Snoop’s megahit “Who am I? (What’s my name?),” follows Snoop through a whirlwind day as he demonstrates how Skechers fits every part of his outlandish life. Along for the ride in cameos are fellow Skechers ambassadors Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart.