Renowned international singer-songwriter Sofía Reyes continues to build her impressive career, now taking on a new role as Creative Director for the Fashion vertical at Mercado Libre. Reyes will lead the creative and strategic vision of one of the company’s most dynamic and rapidly growing categories, showcasing her talent and influence in the fashion industry.
Reyes said:
I am very happy and excited to join Mercado Libre as the new Creative Director in the fashion area for Mexico! This is a new chapter in my career, and I am sure it will be a fun and inspiring adventure, offering you all a unique shopping experience.
As part of her new role, Sofía Reyes will curate a selection of items and looks on a special page called “Los Favoritos de Sofía Reyes”, which will be regularly updated on the e-commerce platform.
Sofía will lead new fashion initiatives that are part of the “There’s Fashion at Mercado Libre” campaign, aiming to showcase the latest trends available on the e-commerce platform. She will also launch an exclusive fashion account on Instagram, @MercadoLibreMod, featuring unique outfits curated by experts, highlighting the wide variety of products and their possible combinations.