Sony Electronics Inc. announced that it is the official consumer headphones and wireless speakers partner for Sueños Music Festival, the largest Latin music festival in the city of Chicago, Illinois, returning for its third edition on May 25 and May 26 in Chicago’s Grant Park.
This partnership comes shortly after the launch of ULT POWER SOUND® series, a new series of speakers and headphones to bring massive bass and the ultimate vibe to music lovers. With this launch, Sony partnered with GRAMMY® award winner, and global chart-topper, Peso Pluma, a headlining performer at the festival.
Sueños celebrates and uplifts Latin culture through extraordinary music, people, food, and vibrant energy. This year’s festival welcomes headlining performances from Peso Pluma, Rauw Alejandro, Maluma, and Ivan Cornejo, plus performances from Young Miko, Xavi, Bizarrap, and more. Sony’s involvement will ensure the festival’s soundscape lives up to its name with the integration of its new ULT POWER SOUND series.
The new ULT POWER SOUND series consists of three Bluetooth speakers ULT TOWER 10, ULT FIELD 7, ULT FIELD 1, and wireless noise-canceling headphone ULT WEAR designed to produce powerful deep bass and enhanced audio experience that will make the heart tremble. All models in the series include a new ULT button, providing signature sound quality by enhancing the music with one or two different custom-engineered sound modes.