Stephen Curry and Sesame Street have teamed up with Under Armour to launch an exclusive collection celebrating the iconic Sesame Street characters.
Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s iconic Muppets to the basketball court. Stephen Curry, father to three kids under the age of 9, knew that partnering with Sesame Workshop—the nonprofit educational organization behind Sesame Street—would be a natural extension of his recent efforts to celebrate Harlem and inspire young athletes.
Curry, a three-time NBA champion and two-time league MVP, said:
Curry Brand and Sesame Street, we preach the same message.
It’s about supporting all kids, especially those in underserved communities who are looking for an opportunity to be their best selves.
Curry Brand’s “Street Pack” includes seven colorways based on Sesame Street’s indelible characters, who are celebrated with unique markings on the shoe’s tongue tab and a hint-of-character flag near the heel. The classic Sesame Street sign is also featured on the sock liner.
The “Count It” colorway, for example, brings to life Count von Count, with the shiny tongue tab reflecting the satin exterior of The Count’s cape and the shoe’s interior matching the cape’s colorful lining. “Talking Trash,” based on Oscar the Grouch, has a metallic tongue tab as a nod to the trash can, while the tongue tab on Cookie Monster’s “Taking Cookies” and other shoe tabs feature a fuzzy, fur-like feel.
If you’re counting along at home, here’s Number 1 and 2: The first two releases in Curry Brand’s Sesame Street collection will be the “Count It” and “Play Big” colorways—in celebration of Count von Count and Big Bird—dropping in North America on Nov. 19 for $160 USD.
