Steven Paul’s SP Media Group announced that it will relaunch Atlas Comics, a legacy comic book publisher founded by Martin Goodman (who also founded Marvel Comics), at New York Comic Con (NYCC) on the 50th anniversary of its original debut.
The new title of the brand will be Atlas/Seaboard, and as part of the relaunch, it has entered an exclusive partnership with Walmart to distribute classic merchandise of the Atlas comic book characters. Atlas/Seaboard has also developed a line of collectible action figures with Mego Toys, a line of apparel with Mad Engine, and is in development with Paramount Pictures for a live-action film.
The relaunch of Atlas Comics is being led by Steven Paul, entertainment industry veteran and chairman of SP Media Group/Atlas Comics. A first look at the new collectibles made available by Walmart will be featured at a 1,200-square-foot booth on the main strip of NYCC, showcasing Atlas/Seaboard’s relaunch. It will include giveaways, reprinted comic issues, and limited-edition clothing based on its most popular creative assets.