Stoli® Crushed, the first premium imported vodka with real fruit juice, announced today the introduction of its “Taste the Vibe” campaign with Grammy-nominated singer, songwriter, and producer, Ty Dolla $ign.
This spirits-music creative collaboration launches just a few months after Stoli® added a Mango variety to the Crushed line, which first came to market in spring 2017 with Pineapple and Ruby Red Grapefruit expressions.
With this partnership, Ty Dolla $ign becomes the face of Stoli Crushed through “Taste the Vibe” advertising, events and social media promotions. Like the flavors before it, Stoli Crushed Mango is made from naturally gluten-free ingredients – including corn and buckwheat – and blended with real fruit juice, producing a fun, refreshing drink that can be enjoyed on the rocks or with club soda.
Ty Dolla $ign had this to say about his partnership:
I’ve been a fan of Stoli for a while because it’s a brand that celebrates originality and being true to yourself. The Crushed line is really dope. My single, ‘Pineapple,’ sets the vibe for a good time, and a Crushed Pineapple with some lemonade mixed in makes summer even better.
Lauren Longenecker, Senior Brand Manager for Stoli® Vodka added:
In addition to being a multi-talented musician with crossover appeal to mass audiences, partnering with Ty Dolla $ign will help us bring millennial, urban consumers into the Stoli Crushed line. Over the past year with Ruby Red Grapefruit and Pineapple, and the past few months with Mango, we’ve seen early success with this consumer base and are looking to connect with them using key passion points – creativity, individuality, and music – with Ty and ‘Taste the Vibe’.
Ty Dolla $ign is also included in Stoli® Vodka’s new “Loud and Clear” ad campaign and performed at the global launch party in New York earlier this month. All three flavors of Stoli® Crushed are available in retail nationally. Stoli Crushed bottles are 60-proof, or 30% alcohol by volume (ABV), with a suggested retail price of $16.99. For more information, visit www.stoli.com or follow Stoli Crushed on Instagram @Stoli, Stoli on Facebook at www.facebook.com/stoli and Stoli on Twitter @Stoli.
