Luxury streetwear brand, SHALAJ hosted a launch event at the Venice Beach Skate Park for their upcoming Spring Summer 2022 collection to introduce the brand to the U.S. market and connect with the local community.
The edgy event featured skateboarding demos with local skate heroes repping SHALAJ streetwear, giveaways, and a chance to enter an epic contest. Giveaways included t-shirts, drawstring bags that were folded in branded SHALAJ cans. The event also showcased pieces from their newest upcoming collection, Disguise 2022, in which notable skaters were wearing the items from the line.
