Subaru Of America Unveils All-New “Dog Tested. Dog Approved.” TV Ads

Ruben Perez Jr

Continuing its tradition of creating popular pet-focused ads, Subaru of America, Inc. has launched all-new “Dog Tested. Dog Approved.” advertising spots. The four spots showcase the Barkleys, the adorable family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent.

In the newest “Dog Tested. Dog Approved.” spots, the Barkleys will take on everything from driving lessons to the first day of school and even a doggy-run car wash. The four new national spots will air in: 30s formats on network and cable television broadcasts and be featured in targeted digital and social media promotions. The four “Dog Tested. Dog Approved.” spots feature the Barkleys in scenarios not unlike those that Subaru drivers find themselves in with their own families.

  • “CAR WASH” – See what happens when small dogs wash a big Subaru.
  • “DROP OFF” – Emotions run high on the Barkleys’ first day of school.
  • “DRIVING LESSON” – See what happens when Teen Barkley learns how to parallel park.
  • “DRIVE AWAY” – Teen Barkley learns not to mess with Dad.

Watch the four TV spots, below.

 

 

 

 

 

In addition to the creative spots, Subaru is partnering with BuzzFeed and Funny or Die on custom content that will highlight #MakeADogsDay later in the campaign flight. The custom content will include short-form videos created specifically for social platforms to engage with an audience that has an affinity towards pets.

To round out the campaign and extend the celebration of pets, Subaru of America will also be sponsoring this year’s PUPPY BOWL XIV on Animal Planet, marking its eighth year as the event’s Official Auto Sponsor, which airs on Sunday, February 4th.