McIlhenny Company, the makers of TABASCO® Sauce, announce the launch of their latest innovation, TABASCO® Salsa Picante.
The brand’s first-ever Mexican-style hot sauce is rich and thick with a vibrant spice blend and a subtle kick of heat. The new sauce is made with the quality fans expect from the brand’s over 150 years of pepper expertise.
Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company said:
Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now.
We’re inspired by flavors and cuisines from around the world and are thrilled to introduce TABASCO® Salsa Picante as our take on a Mexican-style hot sauce, specifically made for one of the most popular hot sauce occasions, Tex-Mex foods.
TABASCO® Salsa Picante is the latest addition to the brand’s squeeze format line – alongside existing flavors like TABASCO® Sriracha Sauce, TABASCO® Buffalo Style Sauce, and TABASCO® Sweet & Spicy Sauce. The bottle shape is designed for easy drizzling and dipping of this thicker-style sauce.
The product, made with red jalapeño peppers and the signature excitement of TABASCO® Sauce, is preservative-free, non-GMO, vegan-friendly, gluten-free, and kosher.
TABASCO® Salsa Picante has an MSRP of $3.56 and is available at Walmart and Amazon nationwide.