Back in 2017, Lil Nas X laid down roots working at an Atlanta-area Taco Bell as a team member. Less than five years later, he has ascended to stardom by defying conventions, charting his own course, and remaining authentically true to himself – all things that Taco Bell stands for in its own way. Over the next several months, Taco Bell will “Live Nas,” as Lil Nas lives Más.
As a cultural icon with an insider’s perspective on the Taco Bell team member experience, Lil Nas X has been appointed the title of ‘Chief Impact Officer,’ a newly created honorary role that will allow him to collaborate on the brand experience from the inside out. In his first 60 days, Lil Nas X and Taco Bell are teaming up to offer an exclusive experience around the upcoming release of his album “Montero,” launching Taco Bell’s newest menu innovations, and most importantly, tapping into his history as a Taco Bell team member to help make the experience even more impactful.
Taco Bell isn’t just about offering delicious, craveable food for its fans. The Taco Bell Foundation breaks down barriers to educate and inspire the next generation of leaders and provides millions in scholarships and grants each year. As part of his new role, Lil Nas X will support the Taco Bell Foundation’s mission and help announce awards to recipients of the Live Más scholarship to enable them to pursue their creative passions.
Taco Bell has a long history and passion for supporting artists. Since 2006, Taco Bell and its Feed the BeatⓇ program has helped support nearly 2,000 artists/bands. Feed The BeatⓇ support starts in the form of feeding touring musicians with $500 in Taco Bell gift cards, but it doesn’t stop there. The program, which is celebrating its 15th anniversary this year, boosts exposure for artists by giving them a stage at events around the country, featuring their music in national television commercials, and providing amplification through Taco Bell’s social presence.