Musical and cultural icons Dr. Dre and Snoop Dogg launch Gin & Juice By Dre and Snoop, the first ready to drink product from their new premium spirits company. Celebrating theContinue reading
Tag: alcohol
Quavo and Sazerac Announce New White Cognac Brand, White X
Grammy-nominated artist and entrepreneur Quavo and leading global spirits company Sazerac announce a new-to-world white cognac offering, White X Cognac. Fresh, modern, and light, White X will be one ofContinue reading
BACARDÍ Rum Turns Up The Heat With New Mango Chile Flavor
BACARDÍ® Rum announces the U.S. launch of its latest flavored rum expression, Mango Chile, which captures the sweet and spicy flavors of the Mexican fruit snack in every bottle. After anContinue reading
Nelly Announces Moonshine Brand, MoShine
Multi-Grammy winning, diamond-selling hip hop superstar and entrepreneur Nelly reveals his latest convention-breaking creative endeavor, MoShine. Inspired by his love of hip-hop and country music, MoShine blends the southern swaggerContinue reading
Avril Lavigne and Ready-to-Drink Cocktail Brand, BeatBox, Team Up on Exclusive New Pink Lemonade Flavor
Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne has announced her first-ever alcohol partnership with ready-to-drink cocktail brand BeatBox, The World’s Tastiest Party Punch. Avril’s 11.1% ABV Pink LemonadeContinue reading
Maluma Joins as Major Investor in Contraluz Cristalino Mezcal
Contraluz Cristalino Mezcal, Mexico’s first cristalino mezcal, announces its newest investor – international powerhouse and celebrated artist – Juan Luis Londoño Arias (Maluma), his first co-ownership within the spirits category.Continue reading
Kane Brown Joins Dewey Crush as Chief Flavor Officer
Country music superstar Kane Brown and Delaware-based Dewey Beverage, Inc., maker of the original canned crush cocktail Dewey Crush, have announced a partnership. Brown has joined the brand as Chief Flavor Officer.Continue reading