Talk about an EPIC collaboration, Mattel announced that its celebrated brand, Masters of the Universe, and the iconic franchise, Paramount’s Teenage Mutant Ninja Turtles, to unveil The Masters of the Universe OriginsContinue reading
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Mattel Unveils Additional Products Celebrating Barbie™ The Movie
Mattel announced an expansion of the Barbie™ The Movie product collection inspired by the BARBIE™ film created in partnership with Warner Bros. Pictures. Barbie The Movie, now in theaters, hasContinue reading
CASETiFY x Mattel Team Up for Barbie Tech Collection
Global lifestyle brand CASETiFY teams up with Mattel to launch its first-ever Barbie tech collection. The exclusive collection showcases the global fashion icon on a range of CASETiFY’s best-selling accessories.Continue reading
Mattel Renews Licensing Agreement with The Pokémon Company International
Mattel announced that it has renewed its licensing partnership with The Pokémon Company International in the building sets category. Through the agreement, Mattel will continue to produce its popular PokémonContinue reading
Mattel Films and Netflix Partner on ‘Masters of the Universe’ Live-Action Motion Picture from The Nee Brothers
Mattel, Inc. and Netflix announced they are developing Masters of the Universe, Mattel’s iconic franchise from the 1980s, into a live-action motion picture which is expected to begin production inContinue reading
Mattel Films and Blumhouse Productions Partner to Bring ‘Magic 8 Ball®’ to the Big Screen
Mattel announced a partnership with Academy Award®-nominated production company Blumhouse Productions to create a live-action feature film based on the iconic, fortune-telling Magic 8 Ball®, selected by Time magazine asContinue reading