Razor USA launched its highly-anticipated first-ever limited-edition collaboration series.
Kick-starting scooter culture and design to the next level, AriZona Iced Tea, Sharpie, Sriracha and Takis Snacks infused Razor scooters are available at select Target locations, Target.com and Razor.com only while supplies last.
Each collaboration injects the essence and personality of the four featured hip, cultural brands via visual styling and colorways never-before-seen in a Razor scooter. Launched in 2000, Razor took the world by storm, quickly becoming the household name for kick scooters across the globe. Twenty years later, the brand is continuing to innovate and create an array of essential, design-forward wheeled rides — from hoverboards, to skateboards, to electric scooters, and more.
This Razor limited-edition series furthers the brand’s mission to get riders from point A to point B in the most fun and coolest way possible.
More details on the design forward looks of each of the pop culture collaborations that infuses scooter culture and style can be seen below.
Takis Snacks
- Takis Snacks’ rolled tortilla chips are known for their intense crunch and flavor, and this scooter brings that boldness to life. From its purple body and T-bar, contrasted with striking yellow wheels, this scooter design brings “Fuego® brand” to the streets.
Sriracha Hot Sauce
- Sriracha bottles are iconic for their deep crimson red sauce, neon green top, and rooster logo on the bottle. This collaboration brings those elements to life, spicing up the scooter experience with electric green handles and wheels, a bright red base and the rooster on the T-bar.
Sharpie
- Just as Sharpie Permanent Markers were made to stand out on any surface, this scooter collaboration allows consumers to feel self-expressive. Through the artistic graffiti-inspired design on the white base, this scooter dares riders to stand out, as it also comes with two Sharpie Permanent Markers for riders to be as creative as they please. The T-bar also features the first-ever hand-drawn Razor logo design element.
AriZona Iced Tea
- From the vibrant color scheme on the unique packaging of our favorite $0.99 can of ready-to-drink iced tea, to the iconic cherry blossom artwork, this scooter collaboration brings the nostalgic summer feeling to life. AriZona fans can ride in style with this limited-edition scooter that showcases the famous teal, pink, and gold details across the T-bar and wheels, styled with symbolic cherry blossoms on the deck.
