Taylor Swift, the most streamed artist of 2024, has broken the record for selling the most books in a week.
“Taylor Swift | The Eras Tour Book” — available exclusively at Target in the United States — has sold nearly 1 million copies in its first week1, making the 256-page book the highest-selling Week 1 New Release print book of 2024 to date2 and the fastest-selling new release book of the last four years3. It’s also the highest-selling book in the Music category since Circana began tracking 20 years ago4.
The book, along with the “The Tortured Poets Department: The Anthology” — available for the first time on CD and vinyl — launched exclusively in Target stores nationwide on Black Friday, prior to becoming available on Target.com and in the Target app on Saturday, Nov. 30.
‘Taylor Swift | The Eras Tour Book’
- The “Taylor Swift | The Eras Tour Book” — available in stores and online for $39.99 — spotlights the Taylor Swift | The Eras Tour concert from start to finish. The hardcover book features over 500 images, including never-before-seen performance photos from every era as well as exclusive rehearsal photos and behind-the-scenes images of instruments, costumes, set pieces and designer sketches used throughout the tour. The book also includes personal reflections and notes written by Taylor herself about her experience on the Taylor Swift | The Eras Tour.
‘The Tortured Poets Department: The Anthology’
- “The Tortured Poets Department: The Anthology” — previously only available as a digital album — is now available on CD for $17.99 and vinyl for $59.99 for the first time, only at Target. The vinyl album includes four marbled, translucent discs and is accompanied by a never-before-seen, 12-by-12-inch poster of Taylor. Both vinyl and CD feature 35 tracks, including four bonus acoustic songs.
