The ’90s Boy Band Battle Heats Up Again with the Backstreet Boys and Chex Mix

Everyone has their favorite boy band member. Some dream of the bad boy, others hang posters of the heartthrob. When it comes to snacking, the passion for playing favorites runs just as deep, especially with Chex Mix fans.

This fall, Chex Mix is applauding its most passionate fans with the launch of its new “Snackstreet” campaign. The comedic music campaign is centered on the story of the fictitious archrivals to the Backstreet Boys – a boy band sensation from the 1990s coined the “Snackstreet Boys.” The pseudo band’s five members all dance and sing in sweet harmonies like any other boy band, but they are humorously dressed like Chex Mix pieces and have distinct personalities.

The campaign features an over-the-top music video parody of the Backstreet Boys megahit single “Everybody (Backstreet’s Back)” entitled “Snackstreet’s Back,” “Sound Checks,” a mockumentary-style history of the Snackstreet Boys, and much more.

Debuting today, the all-new mockumentary video features all five members of the Backstreet Boys dancing and singing acapella in ’90s gear in flashback scenes where they try to mentor the Snackstreet Boys, but end up going head-to-head with the rival boy band when things go awry.

Watch the videos, below.

 

 

The campaign was inspired by the unique passion fans have for each of the snack’s six individual pieces. Between corn Chex, wheat Chex, rye crisp, breadstick and pretzels, everyone has their favorite Chex Mix piece they grab out of the bag first. 

All five members of the Backstreet Boys are featured throughout the campaign, letting fans know they’ve still got it as they dance, sing and joke their way through interactions with their pseudo-rivals the Snackstreet Boys. The integrated campaign incudes cameos from other ’90s music stars, including Jeff Timmons of 98 Degrees.

The “Snackstreet” campaign, created by Mindshare Entertainment in partnership with Above Average, will release more music videos, original songs and video shorts featuring the Backstreet Boys in the coming weeks. The campaign will also come to life on radio and digital through a partnership with iHeartMedia, online through content partnerships with Buzzfeed and Spotify, and through display and search advertising. Fans can keep up with the campaign by visiting Chex Mix’s Facebook page or Chex Mix’s YouTube channel.