The official YouTube channel of The Ed Sullivan Show has crossed more than 250 million views. The long-running variety show expanded its reach exponentially via a global digital rights agreement between UMe and SOFA Entertainment Inc. with more than 200 million views since June 2020.
The library encompasses the show’s historic 23-year primetime run on CBS. Scores of rarities were made available digitally for the first-time including iconic entertainers and influential figures from just about every category of cultural relevance, including music, comedy, sports, film, dance and opera.
Among the most-viewed clips include the Jackson 5’s “I Want You Back,” “ABC,” ‘Who’s Loving You,” and “Medley: Stand!, Who’s Loving You, I Want You Back,” Elvis Presley’s “Hound Dog,” “Don’t Be Cruel,” and “Love Me Tender”; Neil Diamond’s “Sweet Caroline;” Tom Jones’ “Delilah,” Lesley Gore’s “It’s My Party & She’s A Fool,” and The Mamas & the Papas’ “Monday, Monday;” “California Dreamin’,” and “Creeque Alley.”