Southern-California based automaker Kia America and the live music and entertainment venue the Forum have announced that the Forum will be known as the Kia Forum.
Kia becomes the naming rights and official automotive partner of the only arena-sized venue in the U.S. dedicated to music and entertainment, marking the first U.S. naming rights deal for the automaker.
The renaming of the Kia Forum is just the latest step in the transformation of Kia in the United States which accelerated with 2021’s North American debut of its award-winning electric vehicle, the EV6, and the introduction of the company’s Plan S, or Plan Shift, strategy. Kia’s ambitious $25 billion Plan S incorporates new sustainable mobility, delivery vehicles, and personal transport solutions. This includes the debut of 11 EVs on a global basis by 2026, and thus far in 2022, Kia has celebrated a strong start of EV6 deliveries to customers nationwide.
Kia’s partnership with the Kia Forum will include new outdoor and indoor signage, the installation of EV charging stations, and Kia vehicle displays beginning with the EV6. Also coming soon is the establishment of the “Kia Club,” an exclusive hospitality lounge for the enjoyment of automotive enthusiasts and music fans.
