Vevo, the world’s leading music video network, today announced that break-through artist The Kid LAROI has been named their final LIFT artist of 2021.
The campaign kicks off with a special piece of exclusive content, called Footnotes, of “Stay,” his hit single featuring Justin Bieber. The Footnotes takes viewers behind-the-scenes of the video, with The Kid LAROI and award-winning director Colin Tilley narrating their favorite scenes and giving background on creativity. The Footnotes for “Stay” will be followed by three exclusive live performances.
Vevo’s LIFT program connects today’s up-and-coming artists to audiences around the world through music video content. Launched in 2011, Vevo’s leading artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Doja Cat, Halsey, Olivia Rodrigo, Shawn Mendes, Lorde, YUNGBLUD, and more.
