Oscar Mayer ushers in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936.
The newly coined “Frankmobile” pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat.
Debuting this week, the fleet of six vehicles feature bun-derful new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles), and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters. What’s more, the Frankmobile is offering “Franks for Franks,” so anyone named an iteration of “Frank” can stop by in real life to get their hands on a coupon for a free pack of delicious Oscar Mayer 100% Beef Franks.
The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, “Keep It Oscar,” to delicious new heights. From Frank-themed whistles to comical “please do not lick” decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously, freeing people up to enjoy themselves with seriously delicious meats, like Oscar Mayer’s 100% Beef Franks.
