The SOUR PATCH KIDS brand is launching its own sour-then-sweet world on Roblox, a global immersive platform where millions of people connect and communicate daily.
The SOUR PATCH KIDS Mischief Tycoon Experience takes fans, ages 13 and up, within the Roblox community, on a journey to rebuild the land that the Sour Patch Kids mischievously disrupted, which then turns sweet by offering users the opportunity to collect in-experience currency and mischief points. No real currency is required or earned by Roblox community members visiting this new experience.
Developed for users ages 13 and older, the SOUR PATCH KIDS Tycoon Experience encourages fans to engage in mischief to rebuild four fruit-themed versions of Mischief Mountain inspired by the brand’s fruit-flavored candies. Fans who engage in the most mischief will be awarded free, limited SOUR PATCH KIDS-themed digital fashion items. Additional ‘phygital’ rewards such as SOUR PATCH KIDS brand merchandise and candy coupons will be rewarded to select fans through third-party partners to create awareness for the new experience and connect with digital gameplay.