Rock icons The Used have shared new a new animated music video for “Giving Up”.
Directed by digital artist Gabriel Russo, the video takes us on an introspective journey across the imaginative landscapes of Bert McCracken’s psyche. Swallowed by the earth, various animals, and caricatures of McCracken, viewers are transported through a colorful sequence of galaxies and deserts. Russo’s cut-out animations pair seamlessly with the visual imagery stitched into “Giving Up” as viewers spot moonlight in darkness and flowers in the dirt. At its core, the video illustrates the mental frenzy in finding silver linings among the chaos.
The “Giving Up” animated music video is produced by RUN ZËBRA RUN, motion designed by Luis Mejía and André Leite, and art directed by Løpz and G. Queiroz.
