Non-profit organization, To Write Love on Her Arms (TWLOHA) have partnered with Skullcandy for their newly launched MOOD BOOST program, designed in response to the growing mental health crisis among Millennials and Generation Z.
TWLOHA founder Jamie Tworkowski, said:
Music can play a big part in coping with depression and anxiety. Music reminds us that it’s okay to feel and it’s okay to be honest, and those truths relate directly to mental health. We couldn’t be more excited about this new partnership with Skullcandy. Our dedication to helping people find hope fits perfectly with their Mood Boost program.
Skullcandy Chief Marketing Officer, Jessica Klodnicki, said:
The statistics are startling, The World Health Organization reports more than 300 million people suffer from depression worldwide. As we looked to create our new take on moods and music, we wanted to listen carefully to the voices of our core customers. It became very clear that mental health is a critical topic for them. Mood Boost is our way of shining a spotlight on this issue and ways to seek help.
Every month for the next 12 months, MOOD BOOST will spotlight a positive mood and look to lift our collective spirits through:
Exclusive music artist content
Four fast-rising music stars have joined the campaign to represent a diverse range of music genres and world views: Rapper Rico Nasty; Latinx singer-songwriter, Cuco; Indie-pop singer-songwriter Gus Dapperton, and London-based pop sensation, Rina Sawayama.
Insightful athlete content
As a brand founded at the intersection of music and board sports, Skullcandy will also profile its rich roster of surf, skate, and snow athletes through interviews designed to offer uplifting stories. Followers will hear from iconic professional athletes like surfer Coco Ho, snowboarder Mark McMorris, and skateboarder Jenn Soto, among others.
Limited-edition product/art bundle drops
The hottest Skullcandy true wireless products will be released in small-batch, custom colorways and bundled with free limited-edition art prints by renowned graphic designers and pop-culture artists, including London-based Tina Touli and design duo Rude, as well as New York City artist Queen Andrea and France/Asia-based Paiheme Studio.
Part of every bundle sale will benefit TWLOHA to help directly fund treatment and recovery for youth suffering from depression and addiction.
