Topo Chico® Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets and releasing its variety pack nationwide.
Inspired by the taste of the popular cocktail recipe made famous by Texas bartenders, Topo Chico Ranch Water Hard Seltzer features real lime juice and a refreshing, crisp taste. Topo Chico Ranch Water Hard Seltzer can be found in stores across Alabama, Arizona, California, Colorado, Georgia, New Mexico, Oklahoma, Tennessee, and Texas.
Topo Chico Ranch Water Hard Seltzer comes in a single-flavor, 12-pack of 12 oz slim cans, with each can containing 4.7% alcohol by volume and 100 calories. The launch of Topo Chico Ranch Water Hard Seltzer is supported with a combination of online video, paid social, and influencer marketing.