L.A. indie-pop band, Transviolet have released a trippy new video for their latest single “Drugs In California.” Transviolet lead singer Sarah McTaggart, said:
“Drugs in California” is a song about a toxic relationship. Specifically, it’s about a toxic relationship between fame and adoration. I’d always felt sort of ambivalent to fame. it always just seemed like an inconvenient side effect to making music that I might have to endure one day if things went really well. I felt like I could prepare myself for it. I’ve had small tastes of fame now, but it’s nothing like I anticipated.
it’s weird because I wouldn’t think of myself as famous, but the truth is, to some people, I am famous. I won’t lie to you, it feels amazing to have people connect with my work so deeply- to feel so seen, understood, and appreciated- to be adored. However, that feeling can be really addictive, even destructive. it’s made me question myself- who I am, my intentions, my integrity; at times it’s made me feel isolated and disconnected from people. it’s fucked with my head more than anything else I’ve ever experienced. should I want this? should I not want this? I still don’t know.
Directed by Kyle Vorbach the video depicts a dystopian world where the feeling of fame has been synthesized, and you can take a diamond pill to feel adored. But like the real thing, this glamorous drug comes with horrifying side effects.