Travie McCoy teams up with Elohim on the new track “The Bridge,” taken from McCoy’s new album NEVER SLEPT BETTER out July 15, 2022, via Hopeless Records.
The video, directed by Spaced Visuals, embodies a concept that had been building in Travie McCoy‘s brain for years. It powerfully depicts Travie’s journey back from suicidal ideation and how he straddled that metaphorical bridge between life and death. But instead of Travie acting as the main protagonist, the video enlisted Trevor Shannon, a long-time friend of Travie’s, and a performer and video creator who performs and interprets songs into ASL (American Sign Language). The visual performances of Trevor, Travie, and featured artist, Elohim, peel back another layer of the extremely personal album, NEVER SLEPT BETTER.
Travie said:
’The Bridge” is a very important song for me but beyond a SONG.
It’s a message to those going through tough times, especially with COVID, as well as the state of fear and extroversion we’ve been pushed into. I’ve always made a point to let my fans and kids that grew up with me and my music, that I’m RIGHT HERE WITH YOU. I feel like I’ve been very transparent through my music, so why would I stop now? 2020 was quite possibly the worst year of my life and I’m sure many others. “The Bridge” is basically me speaking to myself at one of my darkest times and giving others a light to know that they are NOT ALONE. I feel not only the song but the visual conveys that at the end of the day, I UNDERSTAND, and I’M HERE and always will be! I’m still as scared and skeptical as you are. I would love to give a huge shout out to my brother Trevor and the ASL community for being on my side to help bring awareness not only to what we’re going through but with what people with disabilities are going through as well. I’ve been burning bridges my whole life but now I feel like I’m building them.