Travis and Jason Kelce took new positions off the field as cereal co-creators of the historic new General Mills cereal: the Kelce Mix, which combines their top three favorite cereals — Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal — in one box.
To prepare for this dream job, the brothers attended Cereal Training Camp, which put their passion for competition and love of cereal to the test. Travis and Jason participated in epic cereal challenges to win the chance to create the first-of-its-kind Kelce Mix and be featured on limited-edition, Kelces’ Pick boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and REESE’S PUFFS cereal.
Jason Kelce, Kelce Mix co-creator said:
I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke.
The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.
Travis Kelce, Kelce Mix co-creator added:
I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle.
We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.
Kelce Mix cereal and Kelces’ Pick collectible boxes will be available at retailers nationwide for $5.69 beginning in mid-September, and a limited-edition Walmart.com exclusive box will drop on 9/28 while supplies last.