Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand’s No One Is Just One Flavor campaign.
The campaign celebrates the unique flavors of Truly and the unique sides to each one of us, starting with Dua Lipa.
The campaign will debut May 22 with a TV spot on Saturday Night Live. Set to her platinum hit “Physical,” viewers will see that Dua Lipa is more than a pop star. Among other things, she’s bilingual, a dog mom, and a yoga enthusiast. The spot was produced by Goodby, Silverstein & Partners and directed by world-renowned photographer and director David LaChapelle, and brings viewers into a joyous world full of flavor, with rich imagery and animation.
Dua Lipa, said:
To me, No One Is Just One Flavor means that we all have many facets. There are so many different parts of us that make us unique – whether that’s speaking different languages, your job, or where you call home. All those tiny little parts, those tiny flavors, make you who you are – and we should celebrate that!
