Truly Hard Seltzer has named Global pop superstar Dua Lipa as their Chief Flavor Officer as they launch their limited-edition Truly Poolside Variety Pack.
Meant to accentuate the vibes of summer, this first-ever limited-edition pack from Truly features four new summer cocktail-inspired flavors including Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style, and Kiwi Mojito Style. The Truly Poolside Variety Pack will be available May 15th through July at select retailers nationwide.
Bringing influences of the past into the present to create a refreshing new spin on familiar flavors, Truly Poolside Variety Pack takes inspiration from Dua Lipa‘s second studio album, Future Nostalgia, and features bold can designs, a nod to those retro, nostalgic influences. For added playfulness, each can sports a spirited summer saying like; “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” Each flavor in the pack is 5% ABV, 100 calories, and only 1g of sugar.
For more information, visit www.trulyhardseltzer.com. To ensure drinkers have the ultimate poolside experience all summer long, Truly is also collaborating with MINNIDIP, the first designer inflatable pool, on a Truly Poolside Variety Pack-inspired 3-ring inflatable pool along with the brand’s first-ever drink float so they can sip their Truly while minnidipping.