Fashion icon, Vera Wang debuts PARTY, a premium Italian prosecco made for celebrating life’s moments, big and small!
Vera had this to say about PARTY:
First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do.
Why prosecco? CELEBRATION! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.
To craft the prosecco Vera Wang looked to find a winemaker with both heritage and pedigree. She turned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of the best-selling Moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers and most forward-thinking winemaking co-operative. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment, and valuing the characteristics of each wine.
Retailed at $25, Vera Wang PARTY is crafted from 100% Glera grapes and boasts aromas of apple and stone fruit, citrus notes, and fresh acidity on the palate, with a soft and fruity finish. This new prosecco offers a fresh perspective in the sparkling wine category with its crisp effervescence, coupled with a bold aesthetic and playful voice. Vera Wang PARTY is currently available, and consumers are encouraged to visit VeraWangParty.com for more information on the wine or where to purchase it.
