Vevo, the world’s leading music video network, teamed up with global superstar J Balvin for a live performance of “GANSTER” off his new album, Rayo.
J Balvin closely collaborated with Vevo’s team to create a full bespoke set to showcase his talents within the deep cultural and architectural history of Mexico City. Shot in El Centro, the oldest part of the city, “Ganster” sees Balvin clad in all black serenading viewers in a dimly-lit space reminiscent of an underground Bat Cave. Entering through a doorway bathed in bright yellow light, he weaves between red-tinted columns that guard the structure’s walls built from locally sourced volcanic stone.
Vevo and J Balvin have a long history of working together. In 2015, he performed “Sola,” “Ginza,” “6AM,” “Sin Compromiso,” “Yo Te Lo Dije” and “Ay Vamos” for Live in the Year at Vevo, and in 2020, he released Official Live Performances of “Azul, “Negro,” “Rojo” and “Amarillo.” 2022 saw the release of his Official Live Performances of “Ganas de Verte,” “Suerte,” “Que Locura” and “Fantasías.”