W Hotels announces the global rollout of WAKE UP CALL, the brand’s signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona(Sept 21-23); and W Bali (Oct 4- 6).
Combining the brand’s longstanding passion for music with its signature Whatever/Whenever® philosophy, WAKE UP CALL takes the festival experience off the field and onto fabulous hotel grounds. Available exclusively for members of Marriott International’s award-winning Starwood Preferred Guest (SPG) and Marriott Rewards loyalty program, anybody is welcome to join the programs and book. Members can check in and then check out performances throughout the hotel – from WET deck parties to DJ masterclasses and live performances – by some of the hottest acts in music today including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldtand Angus & Julia Stone. It’s all access (and perhaps a bit of excess), all the time.
W is throwing out the festival playbook and creating an experience that is as fabulous as it is fun. Where the day begins and ends in luxe accommodations (that don’t require surge prices to get back to). Where pools of mud are replaced by poolside performances. Where endless seas of people give way to Instaworthy views of the sea. Think day beds, not day passes. In other words, it’s time for a real WAKE UP CALL.
W Hotels is bringing this upgraded and elevated experience exclusively to members of SPG and Marriott Rewards. But elite membership is not a requirement—by simply joining the program online guests can quickly gain access to everything WAKE UP CALL has to offer. When guests visit www.wakeupcallfest.com, existing members of either program can log in with their account information to get festival access; nonmembers can quickly sign up through SPG.